If your paid media budget gets set by gut feel, last month’s spend, or whatever cash is left after stock and payroll, growth will stay harder than it needs to be. A proper ecommerce paid media budgeting

Paid traffic is expensive enough without sending it to a page that leaks intent. If you are asking how to improve landing page conversion, the answer is rarely a single tweak to button colour or headline length.

Most ecommerce teams do not have a traffic problem. They have a measurement problem. If you are asking which KPIs matter for ecommerce ads, the real question is usually this: which numbers help us scale profitably, and