A customer searches “best running shoes for flat feet”, clicks a Google Shopping ad and buys that afternoon. Another sees a short video from an activewear brand on Instagram, saves it, then returns a week later after

A customer views a product twice, adds it to their basket, then sees a dynamic ad on Instagram and purchases that evening. Meta reports a conversion. Google may report one too if they also clicked a branded

A campaign can look busy while quietly missing the commercial job it was hired to do. Spend is leaving the account, impressions are rising and the dashboard has plenty of activity, yet new-customer revenue, qualified leads or

Google Shopping does not see your product pages in the same way a customer does. It relies heavily on the data you submit, and your title is one of the clearest signals available. When you optimise product