A Meta campaign can report a strong return while Google Shopping claims

A paid media account can look busy while quietly leaking budget. Campaigns

A visitor views your best-selling product, adds it to basket, then disappears.

A Meta campaign can report a 4x ROAS while the business is

A brand can spend the same £10,000 on Meta and TikTok, see

If your paid social account is generating clicks but profit is flat,

A lead form can report a healthy conversion rate while quietly draining

A paid social account can look healthy while quietly becoming more expensive

Growth usually stalls long before demand does. What tends to break first

When Meta reports a strong return and your finance team is less