When it comes to Facebook ads, the best audience to target is none at all. Targeting interest groups, lookalike audiences, and retargeting may seem appealing. Still, these audiences are often smaller, and the information used to categorize
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As digital marketers at LightSpeed DigitalMedia, we have the privilege of auditing numerous ad accounts for different businesses. Through this experience, we have identified several common mistakes that hinder the performance of Facebook ads. This article will
Facebook Ads are a must for eCommerce businesses that want to stand out among the competition and grow their online business. The problem is, that many eCommerce businesses have no idea where to start. They’re not sure
Lead-gen is the process of generating leads into your sales flow or user funnel. For ecommerce, the end goal may be purchases, however leads for every business category is an important layer to growing the overall business.
Google has announced a major update to Smart Shopping campaigns, transitioning over to an entirely new format, Performance Max, from July 2022. As with anything digital marketing this will take time and below is a detailed explanation.
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