When it comes to Facebook ads, the best audience to target is none at all. Targeting interest groups, lookalike audiences, and retargeting may seem appealing. Still, these audiences are often smaller, and the information used to categorize

As digital marketers at LightSpeed DigitalMedia, we have the privilege of auditing numerous ad accounts for different businesses. Through this experience, we have identified several common mistakes that hinder the performance of Facebook ads. This article will