Lead-gen is the process of generating leads into your sales flow or user funnel. For ecommerce, the end goal may be purchases, however leads for every business category is an important layer to growing the overall business.
2020 October
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- Month: October 2020
Google has announced a major update to Smart Shopping campaigns, transitioning over to an entirely new format, Performance Max, from July 2022. As with anything digital marketing this will take time and below is a detailed explanation.
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